Privacy policy

PRIVACY POLICY

HANGUKVERSE (Product by Lumantara Pvt Ltd)

Last Updated: February 10, 2026 | Version: 1.0

1. Introduction

HANGUKVERSE (PRODUCT BY LUMANTARA PVT LTD) ("we," "our," "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online store and use our services.

Legal Basis for Processing: Information Technology Act, 2000 and Digital Personal Data Protection Act, 2023 (DPDP Act).

2. Data Fiduciary

Data Fiduciary: LUMANTARA PVT LTD Registered Address: H NO-7547 JAYHIND NAGAR, GALLI NO-2 KABNOOR, Jawaharnagar Ichalkaranji, Hatkanangle, Kolhapur- 416115, Maharashtra, India Contact: fans@hangukverse.com

3. Information We Collect

3.1 Personal Information You Provide

When you visit our store, place an order, create an account, or contact us, we may collect:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party payment processors such as Razorpay/Shopify Payments)
  • Account credentials (username and password)
  • Profile information (photo, bio, preferences)
  • Communications with us (support tickets, emails)
  • User-generated content (reviews, comments)

3.2 Automatically Collected Information

  • Device information (device type, operating system, unique device identifiers)
  • Log data (IP address, browser type, pages visited, timestamps)
  • Usage data (products viewed, actions taken, session duration)
  • Location data (with your permission)
  • Cookies and similar tracking technologies (see Section 9)

3.3 Information from Third Parties

  • Shopify (order processing and store analytics)
  • Printrove (print-on-demand fulfillment partner for India)
  • Payment processors
  • Analytics providers
  • Social media platforms (if you connect your account)

4. How We Use Your Information

4.1 Service Provision

  • To create and manage your account
  • To process and fulfill your orders (including coordination with Printrove)
  • To provide, maintain, and improve our store and services
  • To process transactions and send order/shipping notifications
  • To provide customer support

4.2 Communication

  • To send service-related announcements and order updates
  • To respond to your inquiries
  • To send marketing communications (with your consent)
  • To send notifications about your account or activity

4.3 Improvement and Analytics

  • To analyze usage patterns and trends
  • To improve user experience and store functionality
  • To develop new features and services
  • To conduct research and analytics

4.4 Security and Legal Compliance

  • To detect, prevent, and address fraud and security issues
  • To enforce our Terms and policies
  • To comply with legal obligations
  • To protect our rights and the rights of users

5. Data Sharing and Disclosure

We may share your information with:

Service Providers: Third-party vendors who perform services on our behalf, including Shopify (e-commerce platform), Printrove (print-on-demand fulfillment), payment processors, hosting providers, analytics services, and customer support tools.

Business Transfers: In connection with a merger, acquisition, or sale of assets.

Legal Requirements: When required by law, court order, or government request.

Protection of Rights: To protect our rights, property, safety, or that of users or the public.

With Your Consent: When you authorize us to share information.

We do not sell your personal data to third parties.

6. International Data Transfers

Your information may be transferred to and processed in countries other than India. All such transfers comply with DPDP Act requirements for cross-border data transfers.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law:

  • Account data: Until account deletion + legal retention period
  • Transaction records: 7 years (or as required by tax/financial regulations)
  • Marketing data: Until consent is withdrawn + reasonable period
  • Shopify store data: As per Shopify's data retention policies

You may request deletion of your data subject to legal and contractual obligations.

8. Your Privacy Rights (DPDP Act)

As a user in India, you have the following rights:

  • Right to access your personal data
  • Right to correct inaccurate data
  • Right to erasure of your data
  • Right to data portability
  • Right to grievance redressal
  • Right to withdraw consent
  • Right to object to processing

To Exercise Your Rights: Email fans@hangukverse.com with "Privacy Request" in the subject line. We will respond within the timeframe required by the DPDP Act.

9. Cookies and Tracking Technologies

Our store uses cookies and similar technologies to enhance your experience:

Strictly Necessary Cookies: Essential for store functionality, including session management, authentication, cart functionality, and checkout security. These cannot be disabled.

Performance and Analytics Cookies: Help us understand how visitors use our store. Collect anonymous information about page visits, traffic sources, and user behavior.

Functionality Cookies: Remember your preferences and choices, including language and region settings.

Targeting/Advertising Cookies: Used to deliver relevant advertisements, track browsing activity, and measure advertising effectiveness.

You can manage cookies through your browser settings. Disabling cookies may affect store functionality, require repeated logins, and limit personalization.

10. Children's Privacy

Our store is not intended for children under 13. We do not knowingly collect personal information from children under this age. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for all data in transit
  • Encryption of data at rest
  • Secure payment processing via PCI-DSS compliant providers
  • Access controls and authentication
  • Regular security assessments
  • Incident response procedures

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

12. Automated Decision-Making

We may use automated decision-making for fraud detection and prevention, personalized product recommendations, and service optimization.

13. Third-Party Links

Our store may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.

14. Shopify

Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. Shopify stores your data on a secure server behind a firewall.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email notification or prominent notice on the store. Continued use after changes constitutes acceptance.

16. Grievance Officer

In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, the Grievance Officer for the purpose of this Privacy Policy is:

Email: fans@hangukverse.com Registered Address: H NO-7547 JAYHIND NAGAR, GALLI NO-2 KABNOOR, Jawaharnagar Ichalkaranji, Hatkanangle, Kolhapur- 416115, Maharashtra, India

We will make reasonable efforts to respond to all legitimate requests within the timeframes required by applicable law.

LUMANTARA PVT LTD H NO-7547 JAYHIND NAGAR, GALLI NO-2 KABNOOR, Ichalkaranji, Hatkanangle, Kolhapur- 416115, Maharashtra, India Email: fans@hangukverse.com | Website: https://lumantara.com